And the winner of the Doritos’ Crash the Super Bowl amateur-commercial competition is “Pug Attack.” Yeah! Pugs rule!!!!
The ad’s creator, J.R. Burningham, won himself a cool one million for the honor, in addition to the 25 grand he pocketed when “Pug Attack” landed in the top five. What’s more, the ad tied for the number one spot of all Super Bowl 2011 commercials aired, according to the USA Today Super Bowl Ad Meter.
Oko Nono, the starring pug, has not quite used up her 15 minutes of fame. She’ll be featured in “Bow Wows & Meows,” a dog and cat comic that appears on the internet. Bruce Robinson, the cartoonist for the strip, numbers pugs among his favorite breeds (a man of taste!) and thought “cartoons would be a fun way to let people know about how cool pugs are and how they are known in real life for their funny antics.”
The five-year-old pug, owned by Scott O’Connor, is a feisty creature. A year or so ago, she survived a coyote attack outside of her Ventura, CA home. Her future plans include training classes, with the hope of finding more work on the big screen. Best of luck to you, Oko Nono! Maybe next year we’ll see you at the Oscars!
And for those of you who missed the Super Bowl, here’s the winning commercial.